2021 has been an interesting year for digital marketing. As was the case with 2020, we saw some changes in the way consumers behave and...

One of the first things business owners ask after learning about SEO is whether they should outsource it or not. Is it better to set up...

If you read our previous article, you already know the basics: what content marketing is about, why people do it, and so on. Now it's...

As the world adjusts to the new norm, Small and Medium Enterprise (SME) business owners have had to accelerate their digitalisation...

So your consumers have converted. Congratulations! It’s not the end of the road for your marketing, though. Following conversion, you...

Stage 4 of the Marketing Flow is about converting your traffic. Conversion simply refers to your target taking the action you want them...