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Social Ads

Many companies have faced a decline in the performance of their social advertising campaigns ever since the launch of iOS14. Our team looks at integrating the activities of social advertising into the broader marketing flow of a brand. Through this methodology, our clients still achieve their revenue and lead generation goals with social advertising.

Aspire Hub

Ever since lead generation ads declined in conversion performance and quality, we pivoted with Aspire Hub away from on-platform lead generation and leveraged high-quality brand videos and properly timed campaigns to sustain relevant user traffic to the website.

 

For Aspire, social ads play a highly effective top-of-funnel engagement role as well as a retargeting conversion role for the brand in their overall lead generation flow.

Role:

  • Strategy & Optimisation

  • Creative Direction

  • Design

  • Animation

Hatchery Cribs

Social advertising plays a significant role in the first and 2nd last touchpoints of the target audience's conversion flow.  

The strength of the ad creatives can also vary significantly. We were able to cleanly identify the role of social advertising through proper campaign structures, and a stringent tagging of every ad creative. This allowed us to scale up on the right campaigns and improve on ad creatives constantly to sustain the channel's ROAS throughout the years.

Role:

  • Strategy & Optimisation

  • Creative Direction

  • Design

  • Animation

State Property

Luxury brands require a strong creative alignment with the brand guidelines. The tricky part is to also ensure that the advertising activities were also able to drive proper conversions (leads & revenue). 

With State Property, our team worked closely to ensure that the ads elevated the brand, while also driving conversions in a competitive space with long decision pathways. 

Social advertising is a cost-effective channel of staying engaged with its target audience until they are ready to make a purchase.

Role:

  • Strategy & Optimisation

  • Design

  • Animation

The Dragon Chamber

Advertising was first leveraged to drive online deliveries during the peak of the pandemic. After restrictions were eased, we pivoted with the brand to focus on brand awareness and to amplify the brand's social equity.

Role:

  • Strategy & Optimisation

  • Creative Direction

  • Design

  • Animation

  • Sound Design

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