Email remains one of the highest-ROI digital channels for Singapore SMEs. Yet many businesses still experience low open rates, disappointing click-throughs and sales that fall far below expectations.  This issue rarely lies with email as a medium. More commonly, it stems from fixable fundamentals such as unclear targeting, weak messaging, poor structure or inconsistent optimisation.  The encouraging news is that any business, even without a large digital team, can improve its

In 2025, Singapore brands are going beyond traditional social media channels like Instagram and TikTok to reach a new, growing audience on Xiaohongshu (XHS), also known internationally as RedNote. Once known as a China-centric lifestyle app, XHS is now gaining traction among young, affluent Singaporeans and regional audiences seeking authentic lifestyle content, travel tips and product inspiration. For local SMEs and lifestyle brands, this presents an untapped opportunity to

TikTok isn’t just for trends anymore; it’s a full-fledged marketing powerhouse that’s redefining how brands connect with audiences. But when it comes to driving real results, brands often face a key question: Should you invest in TikTok ads or influencer campaigns?  While both can drive engagement, awareness and conversions, their ROI can vary dramatically depending on your goals, audience and execution. In this article, we will explore the key differences between TikTok ads

Running Google Ads can be frustrating when your ad spend doesn’t yield much. Some throw hundreds to thousands of dollars at it each...

Are you an SME owner or marketer struggling to take on the big boys? Before you throw in the towel entirely, rest assured that it’s...

The buyer’s journey funnel can also be called the “awareness, consideration, conversion” funnel. It maps how your customers go from...