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Why your Facebook ads aren’t converting (and what you can do about it)
DIY Facebook advertising looks simple enough at first. Make some content, set up payment, then just sit back and watch clicks rolling...
ROMI
Jun 55 min read


Digital marketing trends in 2025: What Singapore brands need to know
Digital marketing is at a pivotal point in 2025. Many things are changing, including AI disruption, tighter privacy regulations, and...
ROMI
May 24 min read


Google Search Ads Big Move: Broad Match with Smart Bidding
If you’ve been paying attention to Google’s latest moves, you’ve probably noticed a shift in its search advertising. Specifically, it’s...
ROMI
Apr 24 min read


How effective are direct response campaigns on social advertising (Direct to WhatsApp)
We’ve seen a big boom in direct response campaigns among brands. In particular, Click-to-WhatsApp campaigns seem to be showing up in more...
ROMI
Mar 34 min read


Effectively leveraging YouTube Shorts in your marketing funnel
From TikTok vids to IG Reels, short-form videos are all over digital platforms. It’s gotten so popular even YouTube has entered the fray...
ROMI
Feb 34 min read


Is AI-assisted content good or bad for website SEO?
Today, many people are turning to AI for content creation. Whether it’s to create text content or even creative assets like images, there...
ROMI
Jan 155 min read
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