If you have a business website, there’s often a temptation to just let it sit as it is. After all, it’s already up and running, so why bother “fixing” something that isn’t broken? In reality, when you regularly update website content, that’s considered one of the highest-return SEO activities you should be performing. Updates don’t even need to be performed as reactions to issues — the idea is usually less “to fix” than “to improve”. Both data from Google and opinions from th

We’ve talked about Generative Engine Optimisation or GEO marketing before. As we stated in that previous article, it should now be part of every brand’s digital marketing toolkit. One of the strategies within GEO is AI search optimisation. Some people call this AIO (AI optimisation) while others call this AEO (answer engine optimisation). Some even define them as slightly different things, although most use them interchangeably. Ultimately, they’re about one thing: making y

Our previous article talked about the key differences between SEO and GEO. Now, our focus should shift to execution, and this guide will provide some strategies you can use to that end. But it’s vital to keep in mind that GEO is still in its infancy. Because these technologies can change weekly, the strategies listed here may require adjustment as the models develop. Why Optimise for Generative Search? Generative search has fundamentally changed how consumers interact with in

It’s no exaggeration to say digital marketing has shifted a lot in the last few years. If you’re a business owner or a marketer, you’ve probably noticed a new slew of acronyms being used. These range from SGE (Search Generative Experience) to GEO (Generative Engine Optimisation). Some of these concepts are becoming increasingly important if you want to stay competitive online. GEO, in particular, is starting to attract attention among marketers and business owners. If you wan

Are you an SME owner or marketer struggling to take on the big boys? Before you throw in the towel entirely, rest assured that it’s...

Here’s a scenario we see all too often: a company upgrades its website, gets its SEO in order, and gets traffic flowing to its site, only...