Quick GEO Optimisation Tips for SMEs in Singapore

Our previous article talked about the key differences between SEO and GEO. Now, our focus should shift to execution, and this guide will provide some strategies you can use to that end.

But it’s vital to keep in mind that GEO is still in its infancy. Because these technologies can change weekly, the strategies listed here may require adjustment as the models develop.

Why Optimise for Generative Search?

Generative search has fundamentally changed how consumers interact with information online. In our last article, we defined one of the core goals of GEO as getting cited by AI engines like Perplexity or ChatGPT.

For a business owner in Singapore, this shift is critical. Some consumers now run their searches chiefly through those AI engines. Others use Google, but even Google’s AI summaries now sit atop traditional search results.

If your brand isn’t mentioned in these places, it becomes invisible to a lot of modern users.

The Foundations of How to Optimise for GEO

To optimise effectively, you should understand how these engines actually work. Unlike old-school Google, generative engines don’t use an index of links. Instead, they retrieve specific facts from the Web before sharing them in a conversational answer.

GEO aims to ensure that the facts the AI retrieves are yours. Usually, it does this partly by presenting those facts in a way that the Large Language Model (LLM) can easily understand.

AI Search Optimisation / GEO Best Practices

1. Increase Your Fact Density

Some have noted that “fact density” can be a very strong driver for AI citations. AI engines may be set up to currently weigh content with concrete data points more heavily, especially over vague or fluffy alternatives.

To some extent, this isn’t new. Good marketing has long depended on specifics and solid proof. 

So, for example, don’t simply say something like “We provide effective and affordable accounting services in Singapore”. Instead, state how many clients you’ve served or the specific percentage of tax savings your average client achieved last year.

2. Use Professional Terminology (with a Caveat)

This is specifically for SMEs in verticals with a lot of specialised language or ones that are chiefly B2B. It may not be ideal for SMEs in verticals that are mainly B2C or that target broad demographics. 

Contrary to previous SEO advice to write as simply as possible, generative engines often reward authoritative and professional tones. Using industry-specific terminology, as long as it’s used correctly and within context, can be a signal to the AI that your content is expert-led.

If you’re a Singaporean law firm, for example, this may mean using precise legal terms instead of only the simplified layperson versions, because it’s a signal of technical accuracy.

3. Structure Content for Easy Parsing by AI

Generative engines love content that they can parse easily because it’s been organised in a logical manner. For example, you can use Markdown (a simple formatting language for web text) to help the AI see the hierarchy of your information.

Tables can also be useful for certain situations. If you’re targeting a comparison-based query, for example, you may want to have a clear table comparing prices and amenities. 

That can present some fairly easy opportunities for businesses. For example, you can target queries like “Which is the best preschool in Bukit Timah?” and offer a clear table that compares what you have to offer vs. what other preschools have.

4. Optimise for Quotability

Is your content easy to quote or cite? It should be!

Short, punchy, and factual sentences that AI can easily lift and drop into its own response often perform very well in AI search.

As we covered in our previous article, the prompt itself isn’t the query used in AI search, contrary to how it works in traditional search. This means that the AI can rephrase a person’s question several times when prompted.

So, providing direct and standalone answers to common industry questions should help you as well as the AI.

5. Consider Your Brand Signals

Having your brand mentioned across multiple high-authority platforms can be beneficial. You should be cited on more than just your website.

This can help your visibility in AI search because these other platforms can be used to verify your existence. It’s an external brand signal that can be a deciding factor in whether or not the AI recommends your business or a competitor’s.

6. Optimise for Conversational FAQs

A lot of AI searches end up being answers to FAQs. By generally having an FAQs section for your pages, you can provide for this and better align with a lot of user intent.

Keep your answers concise, factual, and even quotable, as mentioned earlier. This is how AI engines like to present information to users as well, so your answer may fit better for the generated response.

7. Use Unique, Value-Adding Content

Believe it or not, there are times when the value-add your content can offer may be as simple as a human perspective. It’s certainly become more valuable to some consumers now that AI-generated content has begun flooding the Web.

You should also think about what studies or data you own specifically. Do you have unique case studies? Local Singaporean business insights? Specific insider knowledge?

This is all information that search algorithms and AI engines value. By having a unique angle with information that nobody else has, you differentiate yourself as having something worth providing to users.

Get Started on GEO for Your Business Today

As we mentioned earlier, GEO is a moving target. What helps you get cited by Gemini in March 2026 could be different by June! 

This can make GEO a fairly difficult proposition for business owners, especially ones who haven’t figured out SEO fully yet.

If you're wondering how to optimise for GEO for your own business, reach out to us. We manage SEO, SEM, GEO, and more digital marketing strategies for various brands in the region. Chat with us to find out how we can help your business!