The buyer’s journey funnel can also be called the “awareness, consideration, conversion” funnel. It maps how your customers go from...

Here’s a scenario we see all too often: a company upgrades its website, gets its SEO in order, and gets traffic flowing to its site, only...

DIY Facebook advertising looks simple enough at first. Make some content, set up payment, then just sit back and watch clicks rolling...

Email marketing is the process of sending promotional emails to people on your contact list. You know those newsletters you get from your...

If you’ve been in the marketing scene, then you’ve very likely heard of the term UGC or user-generated content. The reason it’s one of...

You’ve probably been hearing a lot about programmatic ads of late. They’re certainly growing in popularity, with more and more businesses...