Here’s an uncomfortable truth: your customers trust each other more than they trust you. Nielsen data indicates that around 92% of consumers are more likely to trust recommendations from real people over direct brand messaging. That’s even when the “real people” are complete strangers. This is a big deal for Singaporean small and medium enterprises (SMEs) trying to cut through the noise. Luckily, there’s a pretty cost-effective and scalable solution sitting in your own custom

In 2025, Singapore brands are going beyond traditional social media channels like Instagram and TikTok to reach a new, growing audience on Xiaohongshu (XHS), also known internationally as RedNote. Once known as a China-centric lifestyle app, XHS is now gaining traction among young, affluent Singaporeans and regional audiences seeking authentic lifestyle content, travel tips and product inspiration. For local SMEs and lifestyle brands, this presents an untapped opportunity to

TikTok isn’t just for trends anymore; it’s a full-fledged marketing powerhouse that’s redefining how brands connect with audiences. But when it comes to driving real results, brands often face a key question: Should you invest in TikTok ads or influencer campaigns? While both can drive engagement, awareness and conversions, their ROI can vary dramatically depending on your goals, audience and execution. In this article, we will explore the key differences between TikTok ads

The buyer’s journey funnel can also be called the “awareness, consideration, conversion” funnel. It maps how your customers go from...

DIY Facebook advertising looks simple enough at first. Make some content, set up payment, then just sit back and watch clicks rolling...

We’ve seen a big boom in direct response campaigns among brands. In particular, Click-to-WhatsApp campaigns seem to be showing up in more...