In 2025, Singapore brands are going beyond traditional social media channels like Instagram and TikTok to reach a new, growing audience on Xiaohongshu (XHS), also known internationally as RedNote. Once known as a China-centric lifestyle app, XHS is now gaining traction among young, affluent Singaporeans and regional audiences seeking authentic lifestyle content, travel tips and product inspiration. For local SMEs and lifestyle brands, this presents an untapped opportunity to

TikTok isn’t just for trends anymore; it’s a full-fledged marketing powerhouse that’s redefining how brands connect with audiences. But when it comes to driving real results, brands often face a key question: Should you invest in TikTok ads or influencer campaigns?  While both can drive engagement, awareness and conversions, their ROI can vary dramatically depending on your goals, audience and execution. In this article, we will explore the key differences between TikTok ads

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