The digital customer journey has changed a lot over the past few years. It used to be fairly tidy: search, click, then purchase. Now? It’s fragmented into something more complex. For businesses and marketers, understanding the shift is critical. It may spell the difference between an enterprise that stays afloat and one that sinks. The Digital Customer Journey, Made Non-Linear Today’s path to purchase very rarely runs in a straight line. Your next customer might first see you