GA4 is a boon for digital marketers in so many ways. This powerful tool lets you dig into tonnes of data to guide your decisions. Today,...

Are you wondering what you can do next to optimise your website? There are so many possibilities! But today, we’ll go over one of the...

Every marketer or business owner should know the best website metrics to track for growth. These benchmarks are crucial in assessing your...

WhatsApp is the most-used messaging platform in our country. It even beats Facebook on many datasets for the most-used social networks in...

If you were an advertiser or marketer in 2020, you probably know about Google’s cookieless decision then. The company announced that it...

When it comes to local SEO strategies, GMB or Google My Business is one of the most important tools you can use. It’s a great way to...