Email remains one of the highest-ROI digital channels for Singapore SMEs. Yet many businesses still experience low open rates, disappointing click-throughs and sales that fall far below expectations.  This issue rarely lies with email as a medium. More commonly, it stems from fixable fundamentals such as unclear targeting, weak messaging, poor structure or inconsistent optimisation.  The encouraging news is that any business, even without a large digital team, can improve its

Email marketing is the process of sending promotional emails to people on your contact list. You know those newsletters you get from your...

Email marketing is a powerful and important tool for businesses. In today's rapidly evolving business landscape, its effectiveness...

With Google about to drop the bomb on third-party cookies, a lot of marketers are worried about the future. And we get it. It might seem...