It’s no exaggeration to say digital marketing has shifted a lot in the last few years. If you’re a business owner or a marketer, you’ve probably noticed a new slew of acronyms being used. These range from SGE (Search Generative Experience) to GEO (Generative Engine Optimisation). Some of these concepts are becoming increasingly important if you want to stay competitive online. GEO, in particular, is starting to attract attention among marketers and business owners. If you wan