TikTok isn’t just for trends anymore; it’s a full-fledged marketing powerhouse that’s redefining how brands connect with audiences. But when it comes to driving real results, brands often face a key question: Should you invest in TikTok ads or influencer campaigns?  While both can drive engagement, awareness and conversions, their ROI can vary dramatically depending on your goals, audience and execution. In this article, we will explore the key differences between TikTok ads