TikTok isn’t just for trends anymore; it’s a full-fledged marketing powerhouse that’s redefining how brands connect with audiences. But when it comes to driving real results, brands often face a key question: Should you invest in TikTok ads or influencer campaigns?  While both can drive engagement, awareness and conversions, their ROI can vary dramatically depending on your goals, audience and execution. In this article, we will explore the key differences between TikTok ads

As we all know, TikTok – the wildly popular short-form video platform – has emerged as a powerful tool for businesses seeking to connect...