If you have a business website, there’s often a temptation to just let it sit as it is. After all, it’s already up and running, so why bother “fixing” something that isn’t broken? In reality, when you regularly update website content, that’s considered one of the highest-return SEO activities you should be performing. Updates don’t even need to be performed as reactions to issues — the idea is usually less “to fix” than “to improve”. Both data from Google and opinions from th