We’ve seen a big boom in direct response campaigns among brands. In particular, Click-to-WhatsApp campaigns seem to be showing up in more...

From TikTok vids to IG Reels, short-form videos are all over digital platforms. It’s gotten so popular even YouTube has entered the fray...

Data-driven decision-making is critical in B2B marketing. It guides intelligent resource allocation, budgeting, and campaign...

In our previous articles, we went over how to plan your digital marketing strategies. If you’ve implemented some of those tips, you...

In our previous articles, we talked about how to allocate ad dollars and what returns to expect on your ads .  Now we’ll switch the...

It’s probably no surprise that the digital marketing budget for SMEs varies from that of large corporations. Small-to-medium enterprises...