What is SEM? SEM is search engine marketing. This is the process of promoting your website by making it more visible in search engine...

Today, Google Ads is considered one of the most powerful platforms for paid advertising. That’s because it gives you access to users of...

As early as January of this year, it was predicted that brands would spend as much as $15 billion on influencer marketing. That gives you...

Instagram might have started out as a social networking service, but things have changed. Twelve years since its founding, it’s turned...

For many small businesses, the start is always the hardest. There isn’t much of an established customer base yet, so they have to build...

With digitalisation and messaging apps on the rise, chatbots are gaining popularity among businesses and consumers as well. In...