Here’s an uncomfortable truth: your customers trust each other more than they trust you. Nielsen data indicates that around 92% of consumers are more likely to trust recommendations from real people over direct brand messaging. That’s even when the “real people” are complete strangers. This is a big deal for Singaporean small and medium enterprises (SMEs) trying to cut through the noise. Luckily, there’s a pretty cost-effective and scalable solution sitting in your own custom

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