If you’re on this part of our guide to content marketing, we’ll assume a few things: First, that you’ve already determined your goals for...

If you read our previous article, you already know the basics: what content marketing is about, why people do it, and so on. Now it's...

So your consumers have converted. Congratulations! It’s not the end of the road for your marketing, though. Following conversion, you...

Stage 4 of the Marketing Flow is about converting your traffic. Conversion simply refers to your target taking the action you want them...

Stage 3 of the Marketing Flow is when you nurture your traffic or your leads. That’s just another way of saying you build relationships...

If you read our overview of the stages of the marketing flow, you know that the first step of every campaign is where you start to drive...